Sellsation!
By Leslie Grossman
How Companies Can Capture Today's Hottest Market: Women Business Owners and Executives

Women's leadership Exchange

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I could not put SELLsation! down. As well as a critical roadmap, it is such fun to read! Companies that adhere to Leslie Grossman's 7-Step C.R.E.A.T.E.S. program will most certainly enhance their company?s profitability and at the same time receive accolades from the women?s business and networking community at large.”

Judy George, founder and CEO of Domain Home Fashions, Inc. and co-author of The Domain Book of Intuitive Home Design and The Intuitive Businesswoman

Press & Reviews

Press

Reviews

“Your presentation was the perfect combination of meaningful content and powerful delivery! On top of all the positive feedback at the meeting, I am already getting positive emails about the event asking to be included in future events. I want to thank you both for being great partners!”

Kate Begley, Small Group General Manager, Aetna


“Leslie Grossman has assembled a treasure trove of smart business strategies that, put into action, will earn you the lifelong loyalty of your customers and bring your business to an unprecedented level.”

Laura Ries, branding expert, corporate consultant and bestselling author of The Fall of Advertising & the Rise of PR and other books


“An invaluable how-to guide to successfully sell to a wonderfully rich and rewarding new audience, generously offered by one of the foremost practitioners in the field of business development. Bravo Leslie!”

Marilyn D. Johnson, Vice President, Market Development, IBM Corporation


“As a company preparing to meet the needs of women business owners, Leslie's C.R.E.A.T.E.S. strategy is such an inspiring and simple approach. At IKEA we like that.”

Pernille Spiers-Lopez President, IKEA North America


“I've known and worked with Leslie Grossman for over 20 years. Believe me when I say she knows everything about the executive and entrepreneurial women's market. Take advantage of her generosity in sharing all that wisdom, and you, too can capture the most exciting customer base of the decade.”

Edie Weiner, President, Weiner, Edrich, Brown, a leading futurist consulting group, and bestselling author of FutureThink and other books


“SELLsation is THE road map for companies wanting to successfully navigate and sell to the lucrative professional women's market. Leslie's Grossman?s 7-Step C.R.E.A.T.E.S. program is a real WIN. It revolutionized how we market and sell financial services to women business owners and other professional women. The "a ha"is that it's paving our way in the multi-cultural markets, too!”

Sue Tompkins Director, Professional Women's Market. Northwestern Mutual


“I have known Leslie for 10 years and I am continually impressed with the way she thinks and the fact that she creatively evaluates all situations without boundaries. As the information flow in the business world continues to evolve, SELLsation! is essential reading for any executive with decision-making power. Don't even think about selling to businesswomen without Grossman?s book. You'll be eaten alive. Whether you run a small company or a large one, SELLsation! will give you the tools to get the job done. ”

Aaron Bernstein, Strategic Alliances & Partnerships, Microsoft Corporation


“ If you?re a busy professional who wants a comprehensive guide to engaging this huge and growing market, this will surely be the most important book you?ll ever read. Leslie?s seven steps and real-life examples take you on a 360-degree tour of what you should do?and who you should know?to successfully engage this marketplace.”

Gail Evans, author of Play Like a Man, Win Like a Woman: What Men Know About Success that Women Need to Learn and other bestsellers, and former EVP, CNN


“ Leslie Grossman provides a set of smart business strategies that will yield tangible, measurable benefits for a company that puts them in play. Read, learn, apply, triumph with this red-hot market segment that will only continue to grow.”

Cary J. Broussard, former Senior Vice President of Marketing and Diversity for Wyndham Hotels, creator of their groundbreaking WOMEN ON THEIR WAY? program, and author of From Cinderella to CEO.


“As the owner of three minority and women owned businesses, I found Leslie Grossman's book SELLsation! valuable, credible and accurate as it is filled with ready to activate and implement bottom line strategies all business professionals need to know. She does not waste valuable time with fluffy, ego stroking flowery language, but cuts to the chase with advice that is based on practical application and field experience, and then backed up with market research, impressive data and successful market penetration. This book is a must have for any professional wanting to expand sales to women business owners...without wasting any time! Kudos, Leslie! Another success on a rather extensive list. Your commitment to your passion is evident.”

Valerie Red-Horse, pioneering Native American film producer, investment banker and founder/owner of Red-Horse Native Productions, Inc., the Red-Horse Securities investment bank and Red-Horse Financial Group, Inc.


“Leslie Grossman is the best in this arena, and SELLsation! is clearly based on her decades of experience and the breakthrough success of Women?s Leadership Exchange, which she and Andrea March designed to help women in business grow past plateaus. In this book she covers many, if not all, of the most intricate aspects of capturing the hearts, minds, and business of women entrepreneurs, executives and professionals.”

Linda Kaplan Thaler, CEO & Chief Creative Officer of The Kaplan Thaler Group and co-author of Bang! Getting Your Message Heard In A Noisy World


“I could not put SELLsation! down. As well as a critical roadmap, it is such fun to read! Companies that adhere to Leslie Grossman?s 7-Step C.R.E.A.T.E.S. program will most certainly enhance their company?s profitability and at the same time receive accolades from the women?s business and networking community at large.”

Judy George, founder and CEO of Domain Home Fashions, Inc. and co-author of The Domain Book of Intuitive Home Design and The Intuitive Businesswoman


“ The C.R.E.A.T.E.S. 7-step program provides proven strategies based on Leslie's extensive business experience that will consistently generate success for women entrepreneurs, executives and professionals.”

Bruce Perkins, Vice President, Manager of Supplier Diversity and Business Development at Merrill Lynch


“Read and Reap! I have learned more from Leslie Grossman's on how to market to women business owners and other entrepreneurs than in any other book that purports to be about marketing to women. This is the bottom line truth about what really works today and as such is a must-read for every company.”

Rieva Lesonsky, editorial director, Entrepreneur and Entrepreneur Media, Inc. and co-author of Start Your Own Business and other books


“A witty, informative A to Z primer for reaching and impacting on that all-important market of women professionals, executives and entrepreneurs.”

Chris Madden, Founder and CEO of Chris Madden, Inc., a multimedia company encompassing publishing, design, licensing and television, TV host, and author of 16 books


Women in Business Fact Box: Fact #5
Belief: One in 14 U.S. workers is employed by a woman-owned business!
Fact: One in 7 U.S. workers is employed by a woman-owned business!

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