Sellsation!
By Leslie Grossman
How Companies Can Capture Today's Hottest Market: Women Business Owners and Executives
Sellsation! Book Cover

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I could not put SELLsation! down. As well as a critical roadmap, it is such fun to read! Companies that adhere to Leslie Grossman's 7-Step C.R.E.A.T.E.S. program will most certainly enhance their company?s profitability and at the same time receive accolades from the women?s business and networking community at large.”

Judy George, founder and CEO of Domain Home Fashions, Inc. and co-author of The Domain Book of Intuitive Home Design and The Intuitive Businesswoman

Inside Peek

  • Contents
  • Chapter 1: The C.R.E.A.T.E.S. 7-Step Formula for Marketing Successfully to Women Business Owners, Executives and Professionals
  • Chapter 2: C is for Community — Engaging Women in Communities They Trust and in Your Own ‘Club’

CONTENTS

Praise for SELLsation!SM

Acknowledgements

Introduction – Tapping into ‘The New Women’s Network’ – Andrea March

One: The C.R.E.A.T.E.S – Community. Relationship. Education. Anticipate. Trust.
Entertainment. Service & Support.SM – 7-Step Formula for Marketing Successfully to
Women Business Owners
Why the C.R.E.A.T.E.S. program works so powerfully.

Two: C – Community: Engaging Women in Communities They Trust and in Your Own
‘Club’
Finding out where businesswomen go to meet each other, and what they really want.

Three: R – Relationships: Forming a Unique Bond with Your Prospective Customers
Businesswomen buy from companies and people with whom they have relationships.

Four: E – Education: Helping Your Customers Succeed By Expanding Their Knowledge
Businesswomen put great value on education and trust companies that invest in and provide it.

Five: A – Anticipate: Know What Your Customers Will Need Before They Ask For It
Businesswomen are loyal to companies that anticipate their needs.

Six: T – Trust: Proving Your Integrity and Commitment to Your Customers’ Success
Women in business buy from companies they trust— companies that show commitment.

Seven: E – Entertainment: How to Make Doing Business with You Fun as well as
Productive
So much to do, so little time! Businesswomen appreciate companies that entertain them.

Eight: S – Service & Support: Backing Up Your Promises with Immediate Responsiveness
Businesswomen notice the details. Great service buys great loyalty and spreads the word tenfold.

Afterword – Looking into the Future

Accessing and Joining the Women’s Leadership Exchange Community

About Leslie Grossman

Women in Business Fact Box: Fact #5
Belief: One in 14 U.S. workers is employed by a woman-owned business!
Fact: One in 7 U.S. workers is employed by a woman-owned business!

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